Customers do business with companies for many reasons, but when they repeatedly do business they want to know they will have the same experience and product every time. Brands are like promises a company makes to their client’s that their standards will be consistent. These standards which are rigorously maintained, again in order to make sure their products are consistent and continue to fulfill the promises. We developed Passion Fire Diamonds because we wanted to make perfectly cut diamonds available to everyone. We do this by making them as affordable as we can, using the efficiency of the internet rather than traditional bricks and mortar jewelers, like Hearts on Fire.
We shop many different cutters to get the best price; we then personally inspect each one before we ship them. The cut of a diamond has the greatest affect on value and price of any of the other characteristics. However, when shopping Blue Nile, it is easy to find a wide range of prices when clarity, color, carat, and shape are selected. Even when selecting one of the Blue Nile’s “cut parameters” it is difficult to know what the diamond will look like because there are infinite ways to cut diamonds. There is one way and only one way to cut a diamond perfectly, and that is the way we cut Passion Fire.
The Passion Fire Diamond is always cut exactly the same way, according to our rigorous standards. Our Brand promise is that we will cut every diamond to these same standards. You won’t need to ever guess what our diamonds will look like. If you want to see what they will look like in person before ordering, just go to your local Hearts on fire dealer and let them show you. I was once an authorized dealer myself, and I was even a speaker at their training events. Our Passion Fire Diamonds are every bit as nice as the Hearts on Fire, but at about half the price. If you are not sure, you are welcome to order it and take advantage of our return policy. We are that confident you will appreciate our diamonds.
